Empower Physio and Wellness
Client Overview
Dr. Stephanie Duffey is a physical therapist who offers pain management treatments and preventative care. Through a holistic and comprehensive approach, she empowers clients to take control of their injuries while reducing the risk of repeat injuries in the future.
Project Overview
Dr. Duffey was looking to build her digital presence and reach more clients through thought leadership content. Most of her clients come from word-of-mouth referrals but she also wanted to build her sales pipeline through blog content, social media marketing and an email newsletter.
Assets
I came on board to guide Dr. Duffey with all things content-related. We first evaluated her ideal demographic, preferred social media channels and her audiences’ key pain points. From here, I created an editorial calendar so we could deliver content on a schedule that resonated with her audience (think key marathons and race dates) and at a cadence that worked with her busy schedule.
