About Me
I’m a creative and business-savvy digital content designer with an established track record and diverse portfolio of work. I've spent the last several years leading content strategy for both internal and external audiences across various sectors including banking, retail, tech and enterprise organizations. With a passion for simplifying and humanizing complex processes, I excel at taking 0>1 initiatives from concept to completion while driving alignment across stakeholders.
Nice to meet you!
Hi there, I’m Catie. When I’m not busy making words come to life, you can find me exploring new restaurants in my hometown of Columbus, Ohio, snuggling my two cats and teaching yoga.
My Approach
Inspired by the Interaction Design Foundation, I follow a research-based approach that begins with understanding my audience or end user. Design thinking is about solving problems through a holistic process.
Rather than just focusing on the words, I conduct user research, look at the competitive landscape, develop concepts, and excessively test. The end result? Experiences that are useful, successful and delightful for businesses and most importantly, the folks engaging with them.
